Learning search engine optimization (SEO) is the best way to go about it when you’re trying to improve your company’s brand awareness. Today, more than 80 percent of companies are using content marketing as a core part of their SEO strategy.
People today are thirsty for content, but you have to learn how to use it effectively. The tips below will help you when you’re looking to create an SEO content strategy.
1. Know the Value You Provide
Your SEO strategy should always start with qualitative observations. Study your brand and consider why people love it. Starting from this point allows you to create an emotional connection as you entertain people or help them solve problems.
It’s important to know what value you offer so that every blog post, video, or social media post is on-brand and with a consistent tone.
2. Diligently Search for Keywords
Keywords are important because they make it easier for people to find your content.
The first step to increasing keyword search traffic is conducting your research. Find a reputable SEO keyword research tool that will help you set Google ranking goals that you can track.
The best blogs today typically use long-form content of 1,000 words or more. Your keyword research will help you use the right primary and secondary keywords enough times to make a difference in Google search engine results pages (SERP).
3. Make an E-mail List
Having an e-mail list is one of the best ways to support your SEO efforts. An e-mail list is an excellent tool to include with your blogs or social media outlets. When people choose to opt-in to your e-mail list, it’s a confirmation that they’d like to engage with you further.
Here are some of the benefits of a well-done e-mail list:
- It gives you better lead generation
- E-mail lists can help you get more sales
- People will get used to engaging with you every week
- The e-mail list can drive traffic and attention to your posts
- You’ll get practice creating a brand tone
Work on improving the click-through rate (CTR) of your e-mail list by creating catchy subject lines and writing engaging copy. A mixture of quality content and e-mail marketing can build longevity and brand recognition that you’ll appreciate.
4. Put Multimedia to Use
People today love visual media. Get used to shooting video content and putting it out on a regular basis. Upgrade to 4K cameras and choose microphones that pick up incredible audio.
Podcasts are an excellent lane for any brand today as well because people love listening to them regularly. Even when you publish a blog, you should include embedded multimedia that drives up the engagement and makes your brand more interesting.
5. Create an Amazing User Experience (UX)
Finally, make sure that all your content is stress-free for your user. Creating an amazing User Experience (UX) will generate more user time on web pages and prevent people from clicking away.
Look for SEO tools that can help you improve user experience across the board. Every site you produce should run fast and should be responsive and without bugs.
Re-Focus Your SEO Content Strategy
When you improve your SEO content strategy, you’ll improve traffic, get conversions, and market better to your customer base. Consider these steps so that you’re able to get a better brand and more profits.
Begin with these tips and read our other articles to get the most out of your SEO needs.