How to Use Instagram Bio to Attract Your Ideal Audience

 The majority of people treat Instagram bio as an afterthought. Some might even consider it a place to put a lot of cute emojis and that is about it. Although, the reality is different. Your bio is a valuable tool of social media that should be welcoming to any user that visits your profile. Basically, it has its purpose.  It is considered to be the online representation of your brand or business. 

Also, it creates the first impression of your brand. It can transport key information about your business too, which can include where your company is located. The Instagram bio can also turn your profile visitors into your followers, which can result in them becoming your buyers. With all that being said, besides placing emojis, you should use the bio on Instagram to the fullest and attract potential customers. If you are unsure how, here are some tips that might assist you. 

What is Your Goal?

The main thing, as well as the first objective your bio would need to accomplish, is to explain what your business has to offer. It would be wise to quickly give the information to the new users that have discovered you on Instagram for the first time to keep them interested. 

You will not have their attention for too long, as it would be the case on most social media platforms, so for that reason, it is advised to use concise copy that gets your point across fast. Have in mind that your bio does not need to rely solely on text. To make it stand out, you could use:

  • LingoJam can customize your font
  • Fun emojis in order to add some personality
  • Emojis or directional characters that draw attention to the specific part of your bio, as an  example, a clickable link that leads to your website

Make the Bio Look “Clean”

Everyone knows that a good Instagram bio will explain what a company does in a few bullet points or short sentences.

If you were to have a fine-tuned bio, you could target your ideal audience. Any new visitors will quickly understand what your business and you for that matter are all about. For instance, if they do like what they see, they will be more likely to tap the follow button which you have hopefully previously placed in your bio. Thankfully, as Jamie Toelle, a professional at would confirm, Instagram has a smoother transition than TikTok for instance when clicking on the URL in the bio. A different way you could attract your ideal audience, is to focus your Instagram bio copy on how you inspire your community. That way, you will create a picture that is more about them than it is about you. You can think of this as an effective and subtle character business pitch. 

Since you want to converse directly with your target audience, it would be wise to make your brand stand out from the crowd and add some personality to it. 

So, no matter if it is a bulleted list or just a few short lines, it is recommended to think about how you could use the 150 characters in your Instagram bio. It can eventually attract potential customers or clients to you. 

Make Use of Hashtags

Visitors can click on the bio to learn more about you, although, link in the bio is not the only one. For instance, a branded hashtag can be included in your bio. It is created to draw clicks and take interested users to an Instagram feed of branded content. 

All you have to do is just type it in as you would any other normal hashtag. Branded hashtags searchable. That means that they provide many benefits. Here are some examples:

  • Users will be taken to an entire branded content or feed  after clicking which is a big win for your business
  • Similarly, you could tag other accounts and direct visitors of your profile to your other properties. For instance,  in case you have another smaller company, that has a  separate Instagram account or a partnership you want to highlight, you could mention it in your primary bio

When talking about Instagram bio, it is considered to be your best portfolio and business card, all in one. The first impression is made in a couple of first seconds, and for that reason alone, your Instagram bio is one of the best ways to make those followers into buyers.

Make sure to update your profile regularly, and do not be afraid to be creative. The only thing left is to look forward to success. 

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