Running a liquor store can be a rewarding business venture—not only do you get to work with alcohol, but it also provides customers with an essential service. However, running a successful liquor store entails more than just stocking shelves and waiting for people to come in. Customers are always looking for new experiences when they shop for alcohol, so your store must stand out from the competition.
Therefore, let’s look at the several ways you can attract more customers to your liquor store, whether you’re just starting or looking for ways to improve your sales.
Have a Unique Selection
Your customers will be looking for something new, so make sure that you have a unique selection of alcoholic beverages they won’t find anywhere else.
This could mean stocking unique craft beers, imported spirits, and hard-to-find wines. According to Moving Spirits, you can now order a whiskey wholesale B2B delivery through Europe and beyond, expanding your options exponentially. Whiskey is just one example of a craft spirit that you could be stocking to attract in-the-know customers since they may not be able to find it anywhere else.
You can stock exclusive liquors from local distilleries and wineries, just make sure that you have the proper licenses to do so.
Offer Tastings and Events
Offering tastings or educational events at your store will not only attract more people to shop with you, but it will also allow customers to learn about different types of alcohol in a safe and fun environment.
These events can be as simple or elaborate as you’d like; they could include weekly tastings of craft beers, wine samplings with food pairings, or a special event featuring a local distiller or winemaker. Be sure to promote these events through your newsletter and social media channels so that customers know when and where the tastings are taking place.
This way, you offer customers a chance to sample products before they buy them. This is especially helpful for customers who are unsure of what type of liquor they want to purchase.
Create an Online Presence
Creating an online presence for your store is essential to attracting more customers. Use social media platforms such as Instagram, Facebook, and Twitter to post information about any new products or events that you’re offering. You can also use these channels to engage with your customers by answering questions, posting sales and promotions, and more.
Additionally, you should create a website for your store so that customers can easily find out more information about your selection, hours of operation, and any events or tastings that you’re offering. This platform can be used to showcase customer reviews and ratings, which will give potential customers an inside look at the experience they can expect when shopping with you
Offer Deals and Discounts
No one can resist a good deal! Offering deals or discounts on certain products is an excellent way to attract new customers to your store. You could offer weekly specials on specific bottles or discounts for customers who purchase a certain amount of alcohol.
Additionally, you can create loyalty programs or offer discounts to customers who sign up for your newsletter. This way, customers are incentivized to return to your store again and again.
Make sure to promote any deals or discounts that you’re offering through your website, social media channels, and newsletter so that customers are aware of them.
Partner with Local Businesses
Partnering with local bars and restaurants is a great way to get your products into the hands of potential customers. Offer to provide their establishments with a selection of craft beers, wines, or spirits at discounted prices that they can use in their drinks or food.
Partnering with local businesses will help increase your store’s visibility in the community and establish relationships with other businesses that could create more growth opportunities.
Furthermore, hosting fundraisers and charitable events can also be a great way to attract new customers to your store. These events are typically well-attended, which will allow you to showcase your selection and establish relationships with other members of the community.
By offering exclusive liquors, tastings, and educational events, creating an online presence and promoting deals and discounts, as well as partnering with local businesses to host fundraisers or charitable events, liquor stores can attract more customers.
These strategies will not only create relationships in the community but also provide a platform for customers to learn about different types of alcohol while enjoying themselves at the same time.
With these tactics in place, you’ll be sure to increase your customer base!