We are HUGE American Girl fans and couldn’t wait to find out who the new Girl of the Year was going to be. Well today girls will go wild for Lea Clark, American Girl’s 2016 Girl of the Year. Lea, a talented photographer with a love for animals, discovers a wide world of possibilities on a family trip to Brazil. Her adventurous spirit and desire to live life to the fullest leads her to explore the Amazon rainforest during her visit. Available for only one year, Lea’s collection includes three books that tell her story, a beautiful 18-inch Lea doll, and an array of Brazilian-inspired outfits and accessories.
The 18”Lea doll has warm hazel eyes, medium skin, and long wavy hair. Lea arrives in a colorful dress with braided trim, underwear, and sandals with crisscrossed laces. Also included are her colorful canvas messenger bag, a pretend compass necklace, and the Lea Dives In paperback book by Lisa Yee.
And, to show girls that, together, they can help protect animals and their habitats, American Girl has created Wild at Art — a year-long fund-raising initiative in support of World Wildlife Fund (WWF). Starting January 1, American Girl is encouraging girls to use their artistic abilities to host an art sale and donate the proceeds to WWF. To launch the campaign, American Girl has made a $50,000 donation to WWF and also invites customers to contribute at American Girl retail stores and on the website. Parents can visit americangirl.com/wildatart to learn more and register for Wild at Art, plus get animal-themed craft ideas, and be entered into a sweepstakes for the chance to win one of 17 Lea prize packages.
In addition, from January 1 through December 31, 2016, for every purchase of one of the three plush animals in Lea’s collection—the margay, sea turtle, or sloth—American Girl will donate $1 (up to a maximum of $100,000) to WWF.
Other Lea-related activities for girls include an exclusive paid app where girls can join Lea in Brazil for an adventure of a lifetime with this paid app, featuring beautiful graphics, exclusive content, and endless play. The app retails for $1.99 and is available for download on americangirl.com/girloftheyear. Girls can also visit the Lea-dedicated site for book excerpts, movie-related content, games and quizzes, wallpaper and e-cards, and much more. There will also be year-long Lea-themed retail events. where girls will get a first look at her full product collection, plus enjoy in-store activities, colorful crafts, giveaways, and a fun photo opportunity. Girls can also take part in free and paid Lea-related events throughout the year. A full-length Lea movie will debut on DVD from Universal Studios Home Entertainment later in 2016.
The Lea collection is available through American Girl’s catalogue; at americangirl.com; at all American Girl retail locations nationwide; and at American Girl specialty boutiques at select Indigo™ and Chapters™ in Canada and El Palacio de Hierro locations in Mexico City. The Lea books can also be purchased through retail and online booksellers.
To learn more about Lea and the Girl of the Year™ line go to:
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To request an American Girl catalogue, call 1-800-845-0005.