Part of being a music artist is promoting the music. If you need the music to reach a larger audience, you need to put in the work. Fortunately, the world of the internet has opened several possibilities. You can promote your music through free and paid music promotion platforms. The more channels you use, the more people you are likely to reach.
But, how do you go about this? Here are some ways to help you promote your music.
1. Know Your Target Audience
When developing a marketing strategy, your audience should come first. Thus, factoring in details like their age, location, and where they spend their time online gives you an edge on where to start.
Targeting people who listen to your music helps you build a solid marketing strategy. You understand your audience’s desires and create what they are likely to love.
To determine your fanbase, use the analytics available for you. Examples could be your website, streaming platforms, and social media platforms.
Look at search terms and demographics to understand where their interest lies.
2. Develop a Community Around Your Music
Promoting music doesn’t stop after identifying the target audience. A community, regardless of the music promotion platform you use, will give you a sense of belonging. Free promotion music platforms give you a chance to showcase your music without having to incur any costs. Listeners can discover and jam to the songs they love through these platforms.
You have to continuously market yourself by creating authentic and interesting music.
It feels nice knowing people love your music and recognize your efforts. Interact with your fans on social media and build relationships with them. You can even start selling merchandise.
These communities help you rally music on upcoming shows and listen to and share your music. A community supports your music.
3. Build a Website
Brand websites are essential in creating your identity as a musician. It’s also excellent as it helps you reach a wider fanbase. You can post about an upcoming event or when you are releasing new music.
Create a website that matches your personality. Using your social media pages you can drive traffic to your website. Also, you can generate revenue by selling merchandise using your website.
Building a good website requires effort. Hire a professional to assist you in creating a professional one. The website should include links to bios, music, images, and tour dates if you have any.
Also, incorporate a mailing list. Let people interested in your music sign up and get the latest updates on your music.
4. Create Content for Social Media
Your social pages would help your music reach far and wide. Use social media to grow and drive fans to your website. Try making your names the same on all social platforms for fans to find you easily.
Scrolling through your social media pages may convert them to fans.
Tiktok is an excellent platform for discovering new artists. Create content with your music and monitor how the audience reacts.
You can promote your music on youtube, Facebook, and Instagram. Be creative and make videos, skits, and pictures. Incorporate your personality in the content you are creating. You don’t have to create content from the entire song. The chorus, a verse, or the bridge could attract several new fans.
You can also post the behind-the-scenes making of the videos, theme posts, or non-music content for your audience to learn about you better.
If you are not comfortable on social platforms, go slow on producing content. Start with those you are comfortable with as you build your confidence to engage with others.
You can also invest in paid social media ads and let your music reach new listeners.
5. Get on Playlists
Find ways to get your music on streaming platforms like Apple Music, Deezer, and Spotify. People love streaming nowadays, and your music has higher chances of reaching a larger audience.
Since the music is arranged depending on the genre, you will easily find fans who love jamming to your songs.
They would even share it with their friends. To get into a streaming platform, you have to create a profile. To maximize the chance of your music getting into a playlist, upload your discography.
If a listener loves your music, they can search on the platform and listen to more of your music.
Getting your song on a popular playlist may win you millions of streams. The platforms assist you to create awareness and also earn.
6. Contact Local Radio Stations, Blogs, and Podcasts
Amidst the digital revolution, don’t forget traditional media. Radio stations usually need music on rotation. Most stations would gladly accept to play your music if it is excellent.
You can reach out through cold calling or cold emailing for a chance to get airtime. You might send dozens of emails or make numerous calls before they agree to play your music.
Music fans enjoy reading blogs on their favorite artists. Some love discovering new artists as it means more music to them. You can promote your music by writing press releases when you write one.
Also, bloggers may write a story about you to promote the music.
More people are listening to podcasts these days. They are an excellent source of entertainment. Reach out to podcasters especially those in the entertainment or music niche. Depending on the content they produce, ask them to feature your song, or invite you to the podcast as a guest.
When you get an opportunity to speak about your music, use it appropriately.
7. Make Music Videos
If your music is fun and exciting, it has a huge possibility of going viral. Be creative when making the music video. Think of unique concepts and actualize them.
Investing your time, energy, and efforts in creating a video may actually be what you need to reach a larger audience.
Promoting your music is necessary for growing your brand. As much as music is a form of art, it’s also a business. Thus, invest your time, money, and energy to promote it.
Know your audience, create a website, and be active on social media. Use both paid and free music promotion platforms to scale your music to greater heights.
If you want more people to listen to your music, put in the work.