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Why Buy Sustainable Fashion - #prAnaMama



You may be hearing a lot about sustainable fashion these days. Companies that work in this area of the fashion industry aim to lessen human impact on our environment while promoting social responsibility. Many of the materials used in production are recycled, organic, or highly sustainable. The companies behind these labels make sure their workers are treated fairly and do everything they can to decrease our environmental footprint. Why does that matter?



The Environmental Protection Agency estimates that 84% of unwanted clothes from the U.S. go to landfills and incinerators. The chemicals from these items end up in our groundwater and, if burned, are released as toxins into our air. Synthetic fibers take hundreds, if not thousands, of years to biodegrade!

Often inexpensive “fast fashion” (clothing made by manufacturers who get the latest trends to the marketplace as quickly and cheaply as possible) comes at a high humanitarian cost. The people who make these articles of clothing in developing nations work in under horrific conditions for minimal pay. The documentary The True Cost paints an eye-opening picture of this reality. In it, you’ll see that people who work in the fashion industry are essentially slaves. They’re sickened by the pesticides sprayed over the cotton crops used to make the garments to the tune of cancer, deformities, severe depression and suicides. Their children are born with disabilities. It’s really hard to watch that and then go back to your old ways of shopping! Is that $5 shirt really worth it after all?


We as consumers are encouraged to buy more simply because clothes cost so little. Our society teaches that the more we have, the happier we’ll be, but many of us are starting to awaken from this slumber. Is life really about quantity or quality?

When you buy from a sustainable clothing company like prAna, for example, you can feel good knowing you’re participating in a number of forward-thinking initiatives.  They promote ethical fair trade practices ensuring garment workers have safe working conditions, a voice in the workplace, higher earnings, and that women are treated equally. The company is a member of the Fair Labor Association, which works to improve conditions in the factories where their products are made. While prAna uses recycled paper in their offices, stores, and packing materials, they also take protecting the earth a step further by working to eliminate any wood fibers in their fabrics harvested from endangered, ancient forest regions. The majority of their products are shipped without the use of polybags, which only end up in landfills and oceans.


Are you starting to understand the difference a sustainable fashion manufacturer can make?
The good news is that more companies are getting onboard with this movement. The Sustainable Apparel Coalition exists to improve the apparel, footwear, and home textiles industries so that they’ll produce no unnecessary environmental harm and actually have a positive impact on the people and communities associated with their activities. You can find a huge list of companies who have teamed up with them on their website. Consider supporting only those companies who are making an effort to change.

For this post I'm wearing the Liana Sweater in a lightweight blend of soft Hemp and Organic Cottton. For the weather we're currently experiencing, I layered it with a cami so that I could stay cool. The wide neck gives it a casual feel while the asymmetrical hem totally makes it feminine.

I'm also wearing the Mantra Pant and I have to say that this is one of the most comfortable pants I've ever worn. Now I'm 5'10" tall which isn't average for a female, and you can totally see the length on these pants. I've always had a problem finding pants that fit well, including giving me the length that I require without it looking like I'm wearing capris, these fulfilled both requirements. They are so versatile and can be worn from morning to night flawlessly, you wouldn't even want to change out of them.


So if you were still on the fence on whether or not sustainable clothing is right for you, I hope I was able to convince you, and if I was, why not give prAna a try, you won't regret it!

Where to purchase prAna

prAna clothing is available to purchase online at prAna.com and in some retail locations in cities and stores like REI. To  find prAna in your area, visit: prana.com/dealer-locator.html for the full list of locations.

Here are the ways that you can connect with prAna




Annmarie John
36 Comments
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36 comments:

  1. Love, love, love the outfit you are wearing here and also the cause that this company is supporting, too :)

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    1. Thank you Janine. I've never felt this way about a company before, but I just love prAna clothing. I especially love their pants because of my height.

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  2. Can I just go live where you do? I love the sights of the mountains so much!
    I have heard about prAna from some of my favorite bloggers and I'm really intrigued by them. Also, their fashions rock. Your hair is just so perfect with this whole outfit.
    You just have to love their office recycling practices. I have never worked for an office that conscientious.

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    1. Oh you're totally welcome to come visit or even to live. I see the mountains every morning when I open my front door. After a while the thrill wears off and it becomes very common. Now I wish to see skyscrapers as in my NYC days.

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  3. I will head over to their site to do some shopping. I am always looking for casual outfits like this.

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  4. PrANa looks so interesting. I think fashion with a cause (think TOMS) always gets my business. It helps that the fashions are so pretty!

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  5. I really love the looks like the PrAna offers and it's so awesome that they are sustainable! It's wonderful that brands are looking at this as an important cause!

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  6. I LOVE this! I buy sustainable everything whenever I can. I had no idea there was a sustainable fashion niche. I love it!

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  7. I think we should all by sustainable whenever we can. It's good for the environment and for our fellow man. Thanks for sharing this!

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  8. I really like your pants and your take on sustainable fashion. Quality over quantity.

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  9. I've been seeing a lot about sustainable clothing lately and now I know why. I've definitely fallen into the "more is better" mentality when it comes to clothing and I've been trying to be smarter about what I buy. I'm going to look into prAna!

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  10. This article is great! Buying sustainable fashion is like a responsibility for me. We need to help ourselves, we need to help our environment!

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  11. Your post resonates with me tremendously. Because of my intense dislike for fast fashion and their practices, I've made it a priority to create my own handmade clothing as much as possible. Or support business that support fair wages, ethical practices, and buy clothing items from them. It's a shame what popular clothing brands are doing in terms of manufacturing processes... and the many people who are being exploited because of horrible and unethical practices that exist within corporations in the fashion industry. Thank you for shining your light on this...

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  12. Sustainability in fashion is still not where it should be in 2017 really! Great post - and loving your hair, in every single post and I always have to mention it haha! It's just mesmerising! x

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  13. You look lovely. I will look into this site. xx

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  14. Oh wow, I think I'm convinced! I learned so much through your post and really want to do more of my own research and look into more sustainable clothing companies now! That's so grreat that PrANa is not only sustainable but also make such cute and comfortable clothing!

    xx Amanda
    http://thegeekyfashionista.com

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  15. these look great and I think sustainable products and brands are so important in general! loving the outfit here!

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  16. You look fabulous! I love your whole outfit. I think buying sustainable is something everyone should consider doing I they aren't already. Its so much better! - Jeanine

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  17. Honestly I had never heard of prAna until I saw your Facebook post! Love this whole look and those pants look extremely comfy!!! I'm going to have to check prAna out!

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  18. This is a great way to support society while you clothes shop! Thanks for this info!

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  19. I recently tried prAna and didn't have much luck with my picks. I love your picks more than the clothing I tried. They look chic and comfy. I do love the idea of sustainable clothing because when you start to read about the problems in the fashion industry with how clothing is made and how it hurts the environment and the people who make our clothes you want to do more to help.

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  20. i am trying really hard to learn more about sustainable clothing and I am happy that I have the privilege of making those choices. It's always exciting to me to hear about a new brand to try out!

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  21. This is fantastic. My oldest daughter is very focused on learning everything she can about ocean conservation. This has led to our family learning about all kinds of ways to help the environment we never knew were possible. That white sweater is beautiful!

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  22. I love the clothes you got from prAna. Ethical practices are really important to me with the companies I buy from.

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  23. Buying eco-friendly used to mean wearing clothes that weren't always all that cute. But you look great in your prAna! I love that style and stewardship can complement each other so well.

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  24. I love your outfit. prAna is a great brand and I love how sustainable they are

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  25. PrAna looks so nice and comfy. I love the white blouse you wore. I would be great for both casual and formal wear with the right accessories!

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  26. I am amazed that 84% of unwanted clothes from the U.S. go to landfills and incinerators.

    You look great in these clothes.

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  27. It is so great to be able to help the environment and the people who make the garments. I am concerned about the damage factories do to our world so I will try and buy from brands like prAna.

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  28. gonna check out the site., that looks a very unique way of fashion!~

    OUR FAMILY WORLD

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  29. I love green-eco friendly everything! Thanks for introducing us to prAna!

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  30. I feel like you definitely get a better product when you buy a sustainable item as opposed to conventional. The clothes are better made, and I feel better about them overall!

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  31. That's awesome that the pants look so great and are comfortable too. And a fun photo shoot. Every picture is fantastic. I am happy to hear more and more companies are getting on board for sustainable fashion.

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  32. I'm ashamed to say I was completely ignorant when it came to all the ways sustainable clothing companies were making an impact, but I'm so thankful you shared what you did! It's been really enlightening -- and the entire outfit is super cute! I'm coveting that sweater for real!

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  33. I love your outfit so much! Not only is it sustainable but fashionable and it looks super comfy too!

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  34. I love quality over quantity and I think sustainable fashion embodies that. I really like the see-through top in that look

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[name=AnnMarie John] [img=https://3.bp.blogspot.com/-X9gUeVik-ZY/WJjwNTOobII/AAAAAAABTJ4/qEhU0n62_AIo-j6-6LA2OFOr44lKCHASwCLcB/s100/AnnMarie%2BJohn%2BHeadshot.JPG] [description=AnnMarie John is a lifestyle blogger, mom of 4, retired army veteran and a huge Disney lover. Formerly from the beautiful island of St. Vincent and the Grenadines in the Caribbean and now living in colorful Colorado, she loves sharing her opinions on everything, crafting and food.] (facebook=http://www.facebook.com/theannmariejohn) (instagram=http://www.instagram.com/theannmariejohn) (twitter=http://www.twitter.com/theannmariejohn) (pinterest=http://www.pinterest.com/theannmariejohn) (email=mailto:annmarie@annmariejohn.com)

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