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Born Curly™? Yes She Was! - #borncurly


This is a sponsored post written by me on behalf of As I Am® Naturally. All opinions are 100% mine.

I'm not going to call myself a product junkie, but I do love trying out new products. After all, how would you know if you're going to love something if you don't try it? That's just my philosophy and one that I use with everything. I always say "I'm willing to try anything at least one time". When it comes to hair care products, however, I'm really picky in what I put in our hair. Being African-American or Caribbean-American as I like to say, it's an entire different ball game. As you may or may not know, we all have different hair textures throughout our entire head, and even my own kids, their hair are as different as night and day. Kyle my oldest son has the curliest hair of the bunch, with his curls being a lot looser while Mikael has the tightest curls you'll ever see. Kristal's curls aren't as loose as Kyle's but they're not as tight as Mikaels' while Madison's just seem to be right in the middle. While there are charts to identify the "type" of hair you may have, I never focus on that. My focus has always been on whether that product can moisturize our hair.


I've mentioned it every time I talk about hair care. I talk about how the lack of humidity here in Colorado, means that I have to find products that are moisturizing. Products that don't leave a lot of build-up and products that don't have any ingredient that will damage our hair. I ALWAYS make sure that I read the ingredients before purchasing hair care products, and there are a few ingredients that I avoid like the plague. Products that contain Isopropyl Alcohol and Mineral Oil and Petrolatum, NEVER make it's way to our hair care regimen. I have found a few products that do not include them and one of the brand that I've come to love is the As I Am®  brand. If you're African-American you may know about co-washing and it's something that I do with my own hair and that of my daughter, Madison. For those who are wondering what I'm talking about, co-washing is washing your hair without shampoo, instead just using a conditioner. I have been using the As I Am®  Coconut CoWash and I also use that in Madison's hair as well. However, As I Am® , recently released a new product, As I Am® Born Curly™, that I just have to share with you. Born Curly™ is the only hair products for naturally curly kids (kids from birth to 10 years old) that are certified organic. And they carry the NSF seal of approval.

If an organic product for curly haired kids doesn’t have the NSF seal, it is not trustworthy. This mark is our assurance that the product has been tested by one of the most respected independent certification organizations in existence today. It is valued by consumers, manufacturers, retailers and regulatory agencies worldwide.


Madison just HATES getting her hair washed, she hates the water getting into her eyes, and she hates me combing it after, however, I'm one of those parents who don't wash their child's hair too often. I have admitted it here before that I wash Madison's hair about once every 2-3 months. I do that so I don't strip the natural oils from her hair, and no it doesn't stink. I co-wash her hair once a month, but I give an actual wash with shampoo and conditioner once every 2-3 months. While I would use my AS I AM Coconut Co-Wash, I was elated to see that Born Curly also had a Co-Wash, an Avocado Shea Co-Wash. The products that you see behind Madison in this photo are the co-wash and the Aloe Shampoo & Wash and the Argan Leave-In Conditioner and Detangler. Madison claims they "smell like candy" but I have to disagree. While they don't smell quite like candy, they do smell amazing and the reason she also loves getting her hair washed now with the Born Curly products, is that they are also tear free.


When Madison's hair is washed, like most African-American's there is usually a lot of shrinkage and it needs to be handled gently. Since it's natural, it can break if you're too rough. I used a wide-tooth comb to detangle but the Argan Leave in Conditioner & Detangler does a really great job. It adds moisture to her hair and leaves it easy to comb through. While there are the occasional "ouches", I have to say that there are way less than before. Once I've combed through her hair from ends to roots and gotten rid of the tangles and knots, it's time to either do a protective style or one for a day out.


No matter which I'm doing, I add a bit of the Nourishing Hair & Body Oil and either the Rosemary Vanilla Twist Defining Smoothie or the Argan Curl Defining Jelly, or I might even add all three. The Nourishing Hair and Body Oil give her hair a shine and it includes some of the oils that I used to use originally by themselves in her hair, such as coconut oil (nourishes your scalp), grapeseed oil (protects from dandruff) and avocado oil (which is way better than extra virgin olive oil for dry hair). It also smells great like all the other Born Curly™ products.


The Rosemary Vanilla Twist Defining Smoothie is great for twists and twist outs and I love using it when her hair is damp, and I'm doing a protective style such as Bantu Knots (see photo below of what Bantu Knots looks like). The Argan Curl Defining Jelly is a soft hold jelly, so it doesn't leave her hair feeling, hard and crunchy, which is one reason why I don't use gels in her hair, however this one is awesome! I use this around her edges to keep those flyaway baby hairs down. It doesn't leave that white flakiness that is usually associated with gels and it leaves her curls defined.


I am truly pleased that there is now an organic hair care product for our kids. I'm all about using as natural as possible products, whether that be with the foods that we eat, and even the clothes that we wear. The As I Am® Born Curly™ products are professionally formulated with certified organic/natural functional ingredients and are specially designed to provide safe and toxic free ingredients for our naturally curly haired babies and children. They provide worry free maintenance and styling of our children's hair and I couldn't begin to tell you how much in love I am. Give them a try!


You can purchase Born Curly™ hair care products at any of the following retailers (Sally, Walgreens, Target, Walmart, RiteAid, and local beauty supply stores).


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Annmarie John
103 Comments
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103 comments:

  1. I love trying new products too. Scarlet was born curly and I was born curly! Sadly, her curls are almost all gone, and mine are more like waves. I try to curl my hair by putting it back when it's wet!
    These products look great and you always feature great ones.

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    1. I think this would work wonders on your hair Tamara. Personally I prefer using products geared towards kids so this is a hit with me too.

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  2. Not a parent, but I'm sure it's great to find a hair product you like for you and your family! This one looks nice :)

    Suzanne | MaQ + Suz
    www.suzannespiegoski.com

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    1. Well that is very true and whether you're a parent or not, almost everyone has little ones in their family. :)

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  3. Looks like a really great product that makes a beautiful difference in ones hair! Also love how you can get them at Target - that always makes life easier!

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    1. Doesn't it? I love the convenience of getting them at Target too!

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  4. It's great that you guys found a hair product that works for you! I always try to use natural/organic products in my hair.

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    1. Oh me too! I love anything that isn't harsh on my hair so I try to find as natural as possible products and this hits the spot.

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  5. I love that this product is organic! Makes me feel good buying it for my kids. The Argan Leave-In Conditioner & Detangler is something I want to try. I also like the sound of the Rosemary Vanilla Twist Defining Smoothie.

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    1. It sure does make you feel so much better!

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  6. First off, your little one is adorable! The product looks great! I even like the bottle labels! ;)

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    1. I was a little obsessed about the packaging myself because the As I Am adult products don't look half as good but they work just as great!

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  7. I was born with extremely curly hair and owe my survival to a good detangler. How wonderful that this hair care line is organic too!

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    1. Then you should give this a try Marcie in your hair. I think you'll love it.

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  8. It's great that these work so well with your daughter's hair. I'm really liking the organic ingredients in these products.

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    1. They work amazingly well and I've been recommending them to everyone!

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  9. Everybody has been telling me that I need to go organic with my beauty products. Shampoos can have so many bad chemicals in them. She's a doll too!

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    1. Thank you Kimberly for the compliment and everyone is right. I totally agree. You do need to go organic!

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  10. LOVE the little 'poof' on the top of Madison's head. She looks like a beautiful ballerina! Those bottles are so pretty and I really want to smell them - I bet they smell AMAZING!

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    1. Thank you Rachel. We call it an afro puff. :)

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  11. Thanks for sharing about the products. I wasn't born curly but my hair came back curly after chemo. I wonder if these products would help me?

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    1. I'm pretty sure that they will. Give them a try, they're also reasonably priced.

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  12. This sounds like a great product and I love that this is organic. It's great that you found a product that works for curly hair.

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    1. Oh I'm happy to find a product that works too!

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  13. The product looks great, I love the look and love that it is organic. My daughter has curly hair and I hope it never goes away!

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    1. We love our curly hair as well. With this being organic and for kids, this might be perfect for your daughter's curly hair.

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  14. That sounds like a wonderful product!!! I love Madison's POOF. She looks so stinking cute! I bet they smell amazing -- they certainly did wonders.

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    1. Oh they do smell amazing Taylor and they do work really well.

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  15. Not only are the bottles pretty, I think it's great that the products are organic. I have curly hair and harsh chemicals really make the hair brittle and break easy. I bet these products give us curly girl's hair the extra tlc it needs to stay healthy and hydrated.

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    1. Oh it truly does and I'm just loving it. The fact that they're organic is just a plus.

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  16. This is the first time that I heard this product and it looks great for the hair. Glad you share this

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    1. Since they're new I don't think much people know about them but we love them here in our house.

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  17. I love using organic products for my hair. This one sounds awesome and definitely worth a try!

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    1. Oh it is definitely worth a try and you should try it.

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  18. My daughter was born curly, I couldn't find a good haircare products for her, I will definitely try this!

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    1. Madison was also born with natural curly hair which grew thicker and curlier as she got older and I'm happy to find a product that works for her.

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  19. OK, I definitely need to show this to my 2 sisters! My niece & nephews have super curly, corkscrew hair that is adorable, but hard to manage. They are all so young (baby & toddlers) so it's a pain. All of my kids have straight hair & I am so happy LOL. It's pretty, but I don't want to deal with it! I'm good if they at least brush their own hair. I will share this with them. Thanks!

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    1. Oh this would work amazingly well on their hair, you should certainly show it to them. They'll probably thank you.

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  20. This whole line looks great. I love when companies make a specific whole line like this from start to finish for a specific kind of hair type.

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    1. Oh we do too. I prefer sticking with one product instead of dealing with different ones from different bands. It sure does make it easy.

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  21. I am loving that this is an organic line of hair care products. You don't really see that much!

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    1. No you really don't so I'm happy to introduce it to you here.

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  22. This sounds like a fantastic product line. I will have to share this with a friend of mine. Her Daughters hair is really curly.

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    1. Thank you Ann, I hope she appreciates it.

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  23. This sounds like a fantastic product. My new step grandbaby is biracial :) and she isn't even 3 months old yet and has a full head of curly beautiful hair. I will show this to my stepdaughter; she'll definitely want to try it for baby girl!

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    1. Oh this will be perfect for her hair. Since this is for babies and really made for curly hair which most biracial kids have, she would love this.

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  24. Love all natural hair products! My daughter has curly hair too and I hate spraying "chemicals" into her hair just to get a comb through it. I really try to stick to natural hair products.

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    1. So do I and the fact that this is organic is even better for you.

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  25. I need to get my hands on some of this. No joke, love it!

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    1. You most certainly should, it's readily available at your local Target, Sally or Walmart etc.

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  26. I am a sucker for cute designs, and I love the way the products look. It's nice to learn that the products work well too!

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  27. That's great that you have found a product that works for you! I think it is so hard to find organic products that work well. We have tons of humidity in Maine though, feel free to take some :-)

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    1. Oh while I love humidity because it does keep our hair moist, I prefer not to have too much of it. :)

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  28. I love that these products contain Argan Oil because I think it does a great job of moisturizing all types of hair. I'm so glad that you are taking such good care of Madison's hair.

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    1. Oh it moisturizes really well and it seems that most companies are now including Argan Oil in their products as well.

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  29. Those sound like great products! I will have to look into them. My daughter has curly hair.

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    1. Thank you Rachel, please do and thanks for stopping by.

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  30. I love trying new hair care products, so we have that in common. These products look like they really work great.

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    1. Oh they do work. I wouldn't endorse a product, especially a hair care product that I don't believe in because I'm not one for trying out products in our hair.

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  31. Isn't she the cutest thing! It's awesome that you found just the right products to keep her hair healthy and gorgeous. Sounds like a great brand.

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    1. It's an amazing brand and I've been using it for a few years well now Madison gets her own line which is awesome.

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  32. As a child I always wanted curly hair, but mine is stick straight. My younger sister however, has ringlets and has to be selective with the products she uses. This sounds like a great product for those with super curly hair!

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    1. Your sister might love this although this is made mostly for AA type hair but I'm sure it'll still work wonders for her curls.

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  33. Wow, she is so adorable. Glad to know about this product, so many uses!

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    1. Thank you Nicole and thank you for stopping by with your input.

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  34. Glad you found a hair care line that works for you. I live in the south east so we have plenty of humidity. I'll have to tell my sister about these products since she has naturally curly hair.

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    1. Oh we don't have the humidity that most states have and sometimes I miss it because it does leave our hair super dry and I wish it didn't.

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  35. My friend just told me about this product! She says she uses it for all of her kids and loves it! She had a really hard time finding one that worked well for all of her kids and this is exactly what it was. Perfect!

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    1. Your friend chose a great brand and product. Good for her!

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  36. Oh, love her curls. She looks so adorable, I love the output of this product.

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    1. Thank you Nicole. She does have really tight curls and it's only when I wash and twist her hair can you really see them.

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  37. With Madison's type of hair washing it too much would strip its natural oils as you said. These products sound like a godsend.

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    1. Oh yes washing it too often totally does that so I don't was as much as most people do.

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  38. Gonna have to looks for this for my youngest her hair is curly and oh she is just getting use to the washing hair without going crazy lol I have to look for that leave in conditioner cause I'm a fan of Argan oil. Thank for sharing.

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    1. Madison just hates the water going in her eyes so products I use have to be tear free and this one surely is.

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  39. These sound great! My daughter has super curly hair too, especially in humid weather. We will have to give this a try!

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    1. Oh please do and let me know how it works for you and your daughter.

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  40. I love trying out new hair products, and it is always a bonus when the products are organic too! She is also so adorable!

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    1. Thank you Whitney and while I love trying new products, when it comes to our hair I'm very picky about what I put in it.

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  41. My daughter has super curly hair too and her hair always gets into a tangled rat's nest. I would love to try these products for my little Lola.

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    1. Oh you should. The detangler would be amazing for her hair.

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  42. It can be so tough finding quality products much less ones that are natural and organic. This sounds wonderful. I love trying new things and finding out they are amazing. Your daughter is beautiful.

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    1. When it comes to kids, you also want products that would be gentle on their hair and this one is.

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  43. My girls definitely need good hair products. I will have to give this a try for sure.

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  44. Seems like a good product for curly hair. My story is the other way round. I had straight hair for the longest time. Since a couple years ago my hair has started getting wavy.

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    1. Sounds like you're going backwards but this will work on your hair too.

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  45. I'm glad you love it. And hurrah for products that give moisture!

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    1. When you're living in a place like this, you do need the moisture and this surely gives it.

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  46. I've been having discussions about hair products with my friends lately! This is great ! I have wavy hair myself but I'd love to check these out!

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    1. I'm going to be honest. Personally I prefer products for kids over adult products, but these are AMAZING!

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  47. I have always wondered how curly shampoo and conditioner is different from other shampoos and conditioners. And what if you use it and you have straight hair? Yes. I think of things like that.

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    1. I've personally never thought of things like that but that's a great question. I also have naturally curly kinky hair so never really bother with products made for straight hair.

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  48. This looks like the perfect combination of products for curly hair! You don't see a lot of lines specifically targeted at wavy and curly hair.

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    1. I've actually seen quite a few, and there have been lots of products on the market now for ethnic hair as well.

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  49. I love that these products are gentle on her hair! A lot of gels to tame curls really do make everything stuff. I will have to check this line out for myself.

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    1. Oh I hate those products. Anything that makes her hair hard, I refuse to use.

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  50. I am at a lost. My 9 year old has 4c hair by definition of what I have read online. I do not know what to use in her hair to keep it moisturized and not dry looking. She has incredible shrinkage after washing. When she was younger I would wash and not dry her hair. Now I have no choice but to put the dryer to her hair or she will look 'nappy'. I want to stay away from the heat. I am hoping to find some thing to enhance her natural curls. I currently have the avocado Shea co-wash, Rosemary vanilla smoothie, aloe shampoo and wash, argan leave-in conditioner, shea and cocoa butter balm,and argan curl defining jelly. Do you think these will work??

    ReplyDelete
  51. I am at a lost. My 9 year old has 4c hair by definition of what I have read online. I do not know what to use in her hair to keep it moisturized and not dry looking. She has incredible shrinkage after washing. When she was younger I would wash and not dry her hair. Now I have no choice but to put the dryer to her hair or she will look 'nappy'. I want to stay away from the heat. I am hoping to find some thing to enhance her natural curls. I currently have the avocado Shea co-wash, Rosemary vanilla smoothie, aloe shampoo and wash, argan leave-in conditioner, shea and cocoa butter balm,and argan curl defining jelly. Do you think these will work??

    ReplyDelete
  52. I am at a lost. My 9 year old has 4c hair by definition of what I have read online. I do not know what to use in her hair to keep it moisturized and not dry looking. She has incredible shrinkage after washing. When she was younger I would wash and not dry her hair. Now I have no choice but to put the dryer to her hair or she will look 'nappy'. I want to stay away from the heat. I am hoping to find some thing to enhance her natural curls. I currently have the avocado Shea co-wash, Rosemary vanilla smoothie, aloe shampoo and wash, argan leave-in conditioner, shea and cocoa butter balm,and argan curl defining jelly. Do you think these will work??

    ReplyDelete
  53. I am at a lost. My 9 year old has 4c hair by definition of what I have read online. I do not know what to use in her hair to keep it moisturized and not dry looking. She has incredible shrinkage after washing. When she was younger I would wash and not dry her hair. Now I have no choice but to put the dryer to her hair or she will look 'nappy'. I want to stay away from the heat. I am hoping to find some thing to enhance her natural curls. I currently have the avocado Shea co-wash, Rosemary vanilla smoothie, aloe shampoo and wash, argan leave-in conditioner, shea and cocoa butter balm,and argan curl defining jelly. Do you think these will work??

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    1. Hi Anxious Mom, I'm going to be honest with you here, they will work but they're NOT going to have her hair looking not "drying looking" especially if she's a 4C. Madison is a 4B/4C, I think she's right in the middle and her hair still looked really dry, so I had to put a LOT in. I'm not a fan of putting too much products in her hair. I have been using the Just For Me Line which seems to work out so much better. And you don't have to put a dryer to her hair at all. I shared how I did Madison's hair using the product, all without heat. A natural twist out would look amazing in your daughter's hair. You can see it using this link. http://bit.ly/2qAA1jP

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