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Toys"R"Us Celebrates Birthdays! - #AwesomeMoment



We love birthdays in our house and we go all out for them. Birthdays are celebrated just like Christmas, after all it only comes around once a year and you're only that age once in your life. If you're a mom, you know that besides Christmas of course, it's the one day that your child counts down towards, all year long. Toys"R"Us knows that too, that's why they're reimagining and reinventing how they engage their customers in this most important moment in your child's life. How? Well they're recently updated their Geoffrey's Birthday Club. If you're not a member, shame on you! The Geoffrey's Birthday Club lets parents register their children's birthday and receive special birth-month offer. You even receive a special phone call from Geoffrey himself. I signed Madison up when she was a year old and she just loves getting that phone call that's just for her.


I still remember Madison's first official birthday party, she was two years old and what fun we all had. While most parents tend to celebrate the first birthday, we decided to do it at home with just the family. However for her 2nd, we decided to invite friends and have a blast. The one place where we did however go to get a gift, was at Toys"R"Us. I mean, where else do you get a toy but at the biggest toy store? The selection is amazing and if you're at a loss at to what to give, then you can always get a gift card, you truly can't go wrong with a gift card to Toys"R"Us.


However, as part of the new refreshed Birthday Club, Toys"R"Us has created a children's book about their beloved Brand Ambassador Geoffrey the Giraffe, aptly named "The Legend of Geoffrey". The book tells the story of how Geoffrey arrived at Toys“R”Us, how he got his stars and why he loves birthdays so much. Madison and I were treated to a copy of the book and read it as soon as we opened the box. We learned how Geoffrey helped the children with birthdays celebrate by helping them to choose a gift that was just right for them.


This Saturday, June 18 from 3-4pm, Toys"R"U will be launching their monthly in-store birthday event nationwide. This event will allow kids to experience the magic of the book and their birthday. During this event and all those following, Geoffrey’s Birthday Club members who are celebrating a birthday on/around the day will have the opportunity to participate in story time with Geoffrey and receive a complimentary “The Legend of Geoffrey” book, crown, balloon and Geoffrey plush, PLUS dance to Geoffrey’s brand-new birthday song in a conga line around the store. Geoffrey’s Birthday Club members will also continue to receive a personalized birthday card, a phone call from Geoffrey and a special gift. July's event will take place on Saturday, July 16th.


Can you imagine the look on your child's face when they walk into Toys"R"Us on their birthday? We'll be there for the big event although it's not our birthday, but I know that Madison would LOVE to meet Geoffrey in person. This is all about making birthday wishes comes true.

Here are the ways to connect with Toys"R"Us



Let's discuss: How do you celebrate your children's birthdays? 

Annmarie John
62 Comments
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62 comments:

  1. My boys birthdays are both in August, so we have a huge party. That's about it :)

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    1. That still sounds like a lot of fun for both of them.

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  2. Sounds like fun for kids! I love the Monthly birthday idea with books involved! My kiddo is a little too old for this, but we would have loved this when he was younger!

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    1. How old is you kiddo? I don't think you're ever really too old for Toys"R"Us. :)

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  3. What a great birthday present. I do not know any child that does not love Toys R Us.

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    1. Now that I'm thinking of it, I don't know any either.

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  4. This is so cool! When my granddaughter gets big enough, we will definitely be taking advantage of this.

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    1. Make sure to sign up so she can get her first call on her birthday.

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  5. I have to sign my kiddos up for this! I have 3 boys :) They would love it!

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    1. I think that they would. Treat them to a phone call from Geoffrey.

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  6. We always made a big deal out of our children's birthdays when they were growing up. Now, it's all about the grandkids. I need to sign them up for this cool club.

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    1. Be the best grandma on the blog and do that!

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  7. What a fun program. I must admit that we shop more at local toy stores and independent retailers, but it is nice to see a major company participating in something like this, too.

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    1. Yes it is and even if you shop at other stores, it's a good idea to give them that special phone call on their big day.

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  8. That event this weekend sounds like so much fun. I will definitely be signing up my new grandson as soon as he arrives. Such fun.

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    1. Make sure you do that, after all it's going to be his big day.

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  9. Great program! Loved visiting TRU when I had little ones. Their faces lit up when entering that store!

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    1. I think even adult faces light up because they still do have a few things that even adults love.

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  10. Aww.. Geoffrey! This is a great program. Going to Toys R' Us is always a big deal with Scarlet and Des, since there aren't any close to us. Booooo!

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    1. Oh no!! You've got to get them to Toys"R"Us more often. Des just had a birthday, it would have been his big day and a treat. Wish you could have taken him to this event.

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  11. We are a part of the program, the kids love going to Toys R Us around their special days. We will have to stop by!

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    1. You're one amazing mom! You should totally stop by, they'll have a blast.

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  12. My girls always loved Toy R Us when they were young. My grandson has already spent some there. I'm sure it will become a special part of his life too.

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    1. I'm pretty sure that it will be and with your help, you'll make sure that he enjoys it.

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  13. My boys love TRU and we are so excited about the changes to their birthday club! Both my boys have June birthdays so we hope to go to the event this weekend!

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    1. We're hoping to be there as well as long as the weather permits. Can't wait to meet Geoffrey in person. Enjoy!

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  14. How sweet! I did not know about the birthday club. I will have to look into it for my kids.

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    1. Yes it's amazing and I would suggest signing them all up.

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  15. It's nice to know the story of Geoffrey. I've been seeing the character at Toys R' Us. Kids could really connect with his character.

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    1. Yes he's Toys"R"Us special character so it was really great to hear his story.

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  16. That will be a great event. I can't wait to hear about it. My kids love Toys R Us!

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    Replies
    1. Instead of waiting to hear how it goes, maybe you can make it there and witness it first hand.

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  17. What a great gift and initiative, I had no idea Toysrus did that!

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    1. Well they just started but they've always had a birthday club, they just upgraded it.

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  18. Do you know if this is going to be something that they do in Canada?
    We are always looking for something uniquely different for our kids to do with their friends and this would be awesome!

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    1. I'm not entirely sure Heather but I can find out for you and get back to you.

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  19. This is fantastic, I will have to look into this for my niece.

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    1. Hopefully you'll be able to take your niece on her birth month.

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  20. I am glad you are able to take part in a birthday club, looks like it is a wonderful surprise for children.

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    1. It really is. Can you imagine their faces when you take them to Toys"R"Us on their birthday?

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  21. She is adorable! I didn't know there were changes to their birthday club! That's great!

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    1. Yes they've recently just implemented a few changes but it sure is exciting isn't it?

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  22. Oh what a fun way to celebrate birthdays!! When the kids were little we would do it big for birthdays. Now, they just have a sleepover or something small. We did a video game truck the other year and they loved it!! When the boys were little they used to love going to Toys R Us!!

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    1. Oh that sounds so exciting. My oldest would LOVE that video game truck. Maybe I might look into that for his 16th. I wonder if he'll enjoy that.

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  23. My son definitely loves to get that phone call. He also loves to receive a Toys R Us gift card. That's something you can never go wrong with... :)

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    1. Oh you can certainly never go wrong with the gift card and the phone calls are amazing too.

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  24. This Birthday Club sounds amazing for kids. I will have to share this with my sister who has a little one. Thanks for sharing this birthday club.

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    1. Well you can also sign up your niece/nephew, you don't have to wait for your sister to do it.

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  25. Awwww I love Geoffrey! Such happy memories...and that little lady is just darling!

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    1. Thank you Kristin. I remember the song like it was yesterday too. "I don't want to grow up, I'm a Toys"R"Us kid". :)

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  26. Aww how cute! I love that they have a birthday club. And that little giraffe is too cute.

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    1. Yes he is, isn't he? I love the birthday club myself too and wish I was that age to get a call for my birthday.

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  27. My kiddos love Toys R US. They would get a kick out of that stuffed giraffe, so cute.

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    1. Now who wouldn't love Toys"R"Us? As long as you're a kid, I'm pretty sure that you do.

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  28. This looks like a fantastic idea for the kiddos! Will have to check this out more for my nieces and nephews. Thank you!

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    1. Please do and don't forget to try and make it to the event this weekend with them as well.

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  29. This is so cool! My son turns 4 tomorrow so maybe I can sign him up in time for it! lol!

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    1. We went yesterday and had a blast. If you weren't able to, they'll be having another next month.

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  30. This is awesome! My nieces would really love this especially the birthday call!

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    1. Then be that great aunty and sign them up. Won't they be surprised!

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  31. I LOVE making a big deal about birthdays and especially for kids! This is so cute!

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    1. Oh you and me both! Don't forget to sign up your kids for the Geoffrey birthday club.

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[name=AnnMarie John] [img=https://3.bp.blogspot.com/-X9gUeVik-ZY/WJjwNTOobII/AAAAAAABTJ4/qEhU0n62_AIo-j6-6LA2OFOr44lKCHASwCLcB/s100/AnnMarie%2BJohn%2BHeadshot.JPG] [description=AnnMarie John is a lifestyle blogger, mom of 4, retired army veteran and a huge Disney lover. Formerly from the beautiful island of St. Vincent and the Grenadines in the Caribbean and now living in colorful Colorado, she loves sharing her opinions on everything, crafting and food.] (facebook=http://www.facebook.com/theannmariejohn) (instagram=http://www.instagram.com/theannmariejohn) (twitter=http://www.twitter.com/theannmariejohn) (pinterest=http://www.pinterest.com/theannmariejohn) (email=mailto:annmarie@annmariejohn.com)

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